4 Basic Must-Do’s For Your Facebook Business Page

4 Basic Must-Do’s For Your Facebook Business Page

  • On July 29, 2021

As a small business owner, you might like to set up Facebook Page on your own. Here are some basic guidelines that will give your business page a professional look and feel.

A Facebook Business Page, is actually the storefront of your business on Facebook. You want to look professional to potential clients who don’t know you, and appealing to existing customers or fans. So, in fact, every detail counts.

Keep in mind that standards are ever-changing in the social media world, so try to keep up with the latest trends and must-dos. There are many free resources online to include in your daily reads – like Hubspot.

If you’re creating a Facebook Business for the first time, or if you want to refresh your existing one, here’s some basic guidelines:

Profile Photo and Cover Photo Sizes

Your profile picture should look good in the various shapes and sizes used by Facebook.
The actual display size of the profile images on computers is 170×170 pixels, while on smartphones its display size is 128×128 pixels. Thumbnails of your profile image, eg. next to comments, measure 32×32 pixels.

Avoid business profile images with too many details so as to show clearly in all sizes. While you can upload a minimum size image of 180x180px, it’s advisable to use a bigger size image of 720×720 pixels or even 2048×2048 pixels, which will be then shrunk down by Facebook itself.

Remember that even though you upload a rectangular photo, your profile image appears circular, ie. with cropped corners, so keep your logo or focus point of your photo in the center./

For cover photos, upload an image with a minimum size of 820x312px. Which will be scaled down for smartphones. Larger images which retain the same dimension ratio also work well. If you want to upload an image with different dimensions, Facebook will crop it acordingly.

You can also have a short video for the cover image. However, unless you have some good expertise on video making, I recommend you hire a professional to create a small video with the correct technical requirements for Facebook Page cover.

  • Use .jpg formal for photos and .png format for logos or other graphics.
  • Profile and cover photos should be lightweight, around 100KB or less.
  • A good tool to make a .jpg or .png image lighter while keeping the same quality is tinypng.

While it’s advisable to keep the same Facebook profile photo for a long time, so as your brand is easily recognizable, it’s a common practice to change cover photos more often. For small business, changing the cover photo 3-4 times a year helps give your page a fresh look.
A general rule of thumb is to change your cover photo when there’s a change in your business, a change of season or when you want to promote a specific product or service.

If you run a fashion shop for example, you can change the cover photo for every new collection or when sales are on. Many businesses change their cover photo during important holidays, like Christmas or Valentines day.

If you hire a professional photographer or videographer to create cover image or video for your page, it’s advisable to plan ahead. Think what cover material you will need for the next 12 months. Ordering 4-5 professional photos or videos at once, will reduce the cost and help you get organized and plan ahead for your content marketing.

About Section

Your profile picture should look good in the various shapes and sizes used by Facebook.
The actual display size of the profile images on computers is 170×170 pixels, while on smartphones its display size is 128×128 pixels. Thumbnails of your profile image, eg. next to comments, measure 32×32 pixels.

Avoid business profile images with too many details so as to show clearly in all sizes. While you can upload a minimum size image of 180x180px, it’s advisable to use a bigger size image of 720×720 pixels or even 2048×2048 pixels, which will be then shrunk down by Facebook itself.

Remember that even though you upload a rectangular photo, your profile image appears circular, ie. with cropped corners, so keep your logo or focus point of your photo in the center./

For cover photos, upload an image with a minimum size of 820x312px. Which will be scaled down for smartphones. Larger images which retain the same dimension ratio also work well. If you want to upload an image with different dimensions, Facebook will crop it acordingly.

You can also have a short video for the cover image. However, unless you have some good expertise on video making, I recommend you hire a professional to create a small video with the correct technical requirements for Facebook Page cover.

Username

Add an easy @username so that people can mention your page easily. The more mentions you have, the bigger your promotion within Facebook and in search engines. When many people mention your page and brand with enthusiastic comments, this is a sign to social media and search engine algorithms that your business is popular, thus worth showing it up more on search results.

By adding a username, this automatically changes the URL of your page, from the default Facebook URL, to a more personalized address, which is actually easy to communicate to people even on the phone and looks much more professional.

For example, the automatic URL that Facebook makes when you first create your Business Page is something like this: www.facebook.com/pages/yourbrand/93829646968

Once you add your username, your URL becomes: www.facebook.com/yourbrandSimple and clear!

If your @username is taken, try creating a username by adding the second most important word that would characterize your brand, without dashes, dots or similar punctuation marks.
For example, if you run car rental agency on Paros island called “Lovely Cars” and @lovelycars is taken, use @lovelycarsparos instead.

And don’t forget….
…making interesting posts on a regular basis,
will make your Facebook Business Page fly!